Solbright's Adsuite Provides Traditional Media Tools
for Online Media to Manage Sales and Revenue

The best online sites are using Solbright’s Adsuite™ for sales planning and revenue management. Companies like , and have incorporated our software tools into their daily routine as online advertising becomes mainstream.

Are you ready to make your online advertising business real? Do you have a system to do that?

Can your current system give you accurate online ad inventory projections? Can it keep you in compliance with the accounting requirements of Sarbanes-Oxley? Does it have an automated audit trail showing every step and decision made in your online ad business? Is it reducing your accounts receivable days? Are your online ad processes as efficient as they can be? Do you know what is going on in your business now and where it is headed in the future?

The good news is that major traditional advertisers and their agencies are moving aggressively into online advertising. The challenge is that they expect the same level of professionalism and commercial-quality infrastructure that they get from traditional media. And that’s not Excel spreadsheets or post-it notes on walls.

Solbright’s Adsuite consists of configurable building blocks that can be customized to fit your existing and future business processes. Solbright’s professional services staff will integrate the modules you want with the other software and systems you already use. You can get both the benefits of a highly customized environment and the economies of off the shelf commercial software. Adsuite is an open system that connects easily to other internal and external systems such as ad servers and invoicing systems—acting as a central system that will coordinate all the parts of your business—both now and in the future.

Most homebrew systems can’t cope with today’s needs and aren’t growing to meet tomorrow’s. Don’t fall into the trap of thinking that your support and management systems don’t affect your top line sales. In fact, they are critical to getting and retaining business.

Can your system guarantee the inventory a customer wants? Are your bills accurate? Can you track who authorized a change order and when? Is it easy for your customers to send you their creative and be certain that it will run the way they want it to?

Solbright can get you started down the modern path quickly with minimum pain. You can be up and running without substantial hardware investment. Your improved revenue stream and cost savings will quickly justify the cost.

A good way to start is to hire Solbright’s consulting group for a 48-hour evaluation of your current methods of handling your online advertising business without further obligation. No matter what you decide, our report will help you understand what a modern online revenue system needs to do and how to head off regulatory or accounting issues down the road.

Call Solbright today to set it up or email us: tmannion@solbright.com

 
 
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