 |
|
| |
Aberdeen Group - OnSite Profile
"What Works: Best Practices in Marketing Technology"
Web Site: http://crm.aberdeen.com
|
| |
| Case Study Conclusions: |
- Solbright should be considered a seasoned supplier of technologies that are capable of creating and high tuning operations associated with online advertising practices.
- As the advertising industry recovery strengthens and the shift of advertising dollars into new media accelerates, so too will the need for advanced solutions that facilitate business process renewal.
|
|
|
| |
 Click here for the Aberdeen Group case study |
| |
|
| |
| Customer Case Studies |
|
| |
MTV Networks
Web Sites: http://www.mtv.com; http://www.vh1.com
http://www.nick.com; http://www.nickjr.com; http://www.cmt.com;
|
| |
| Case Study Results: |
- "We no longer have to spend all of our time putting out fires -- rather, we can now focus on better managing the business and proactively solving potential problems."
- "AdSuite allows us to save time and reduce errors by streamlining our contract data entry, integrating with our ad serving system, and providing a standard workflow process."
- "AdSuite provides consistency and flexibility for complex contracts and this provides us with the data we need to optimize our sales opportunities."
|
 |
|
| |
| Click here for the MTV Networks case study |
| |
|
| |
Terra Lycos
Web Site: http://www.lycos.com
|
| |
| Case Study Results:
|
- Accuracy for contract data was improved to nearly 100% from 75%, representing an improvement of 33%
- Workflow queues for each user have improved productivity by as much as 50%
- Staff training was reduced from weeks to 1-2 days, saving Lycos thousands on every new hire
- Product and revenue planning personnel now use actual sales statistics to improve site optimization
- Using AdSuite as an ASP, the deployment was on-time, on budget, and without IT costs for Terra Lycos
|
 |
|
| |
| Click here for the Terra Lycos case study |
| |
|
| |
Kelley Blue Book
Web Site: http://www.kbb.com
|
| |
| Case Study Results: |
- Solbright saved KBB three full months transitioning its advertising in-house, saving tens of thousands in costs
- With AdSuite, production staff realized 50% time savings
- Monthly revenue and revenue-by-site reports now take minutes to run rather than a half day to manually compile
- With outsourcing help from SOS to manage trafficking, KBB was able to focus 100% on ad sales on the first day
- Solbright’s industry expertise saved KBB from costly mistakes and helped the staff rapidly learn the business
|
 |
|
| |
| Click here for the Kelley Blue Book case study |
| |
|
| |
