Solbright is the leading provider of inventory forecasting and management, order management, trafficking and billing automation solutions for the online advertising industry. Solbright’s core product offering is AdSuite™, a fully-integrated subscription-based software service.

Solbright’s AdSuite™ allows online publishers and websites to increase revenues and cash flow while reducing operational costs and providing better customer service. By providing automation for mission-critical activities, Solbright allows customers to achieve scalability and profitability even as digital media advertising sales and operations become increasingly complex and costly.

Solbright sells its AdSuite™ services to media publishers who work in a digital environment that is surprisingly labor intensive, error prone, and inefficient. By automating these processes, Solbright solves your problems by reducing costs, eliminating errors, improving communication, providing management reporting, and speeding processes that improve cashflows.

According to Forrester analyst Eric Scheirer, "Those that want to be around to benefit from a robust ad market must manage and monetize their share of consumers’ attention today... Content sites should start acting like ad networks by transforming their ad sales operations into a complete marketing services arm. To do this, sites should invest in advertising infrastructure from vendors like Solbright to automate ad buying, selling, and tracking."

Solbright's solutions provide the following benefits:

• Reliable infrastructure that speeds ad operations and scales with revenue growth
• Accurate forecasting and integrated management of inventory
• Centralized database management of all revenue generating contracts
• Increased customer retention and quick-response customer service
• Lower cost of sales, faster contract turnaround, ability to focus on new revenues
• Revenue reporting, business audit trails, and rules-based operations
• Faster cashflows from automated billing reconciliation and reduced error rates
• Centralized management reporting tied into an enterprise-wide infrastructure

"The fact that a growing number of industry leaders are choosing Solbright systems demonstrates that AdSuite™ is no longer an option, but a necessity for online publishers who want to increase revenues while reducing costs and increasing the efficiency of their operations," said Thomas Pace, President and CEO of Solbright. "In today’s bottom line oriented market, AdSuite™ is the critical solution that helps online publishers attract and keep advertisers by eliminating unnecessary delays and inaccuracies in inventory forecasting and management, order entry, creative management, ad placement, reporting, and billing while improving revenue collection, profitability and customer service."